In today’s interview, we were invited by Casio to Edifice Event for an announcement of EDIFICE brand ambassador in Thailand “Alexander Albon” Thai F1 driver and new Edifice 2 collections: “EDIFICE Scuderia Toro Rosso Limited Edition 2019” and “Edifice Countdown Bezel Series”
Edifice is metal analog watch and one of the brands under Casio with “Speed & Intelligence” concept. Conveying “SPEED” concept, Edifice watch represents motor sports look through its sport chronograph design and been an official partnership with F1 racing team Scuderia Toro Rosso since January 2016. For “Intelligence”, Edifice keeps spirit for development to feature advanced technology into watch such as smartphone link and solar-powered.
“Alexander Albon”, a Thai-British F1 driver, races with Scuderia Toro Rosso in the 2019 Formula 1 World Championship under Thai flag. Embodying Thai spirit and passion toward motor sports, Casio is very glad to work with him as Edifice brand ambassador for Thailand.
It was initially his father, an ex-racer, who introduced him into the world of racing. Starting competitively as a karting racer at the age of 8, he began to fell in love with the racing, thrills and cheering by the crowds. Racing is not only the battle against time but also other drivers, the excitement when he is overtaking manoeuvre others, is the pleasure he would never forget.
The road to becomes a professional F1 driver is not as simple as one might expect, as a young man setting his foot in the professional Formula 1 racing for the first time, he is already fully aware of what it takes to be the success. Determination, discipline, and patience are the keys he made it to heart.
To pursue his dream, rather than setting a goal, he keeps challenging himself for a small improvement in every race. In this way, he is not pressuring himself too much and keep him moving forward even if he were to fail. Of course, there are times where he was on the verge of giving up on the racing career, but with the support of his family and Dr Mako, he becomes what he is today.
Which watch are you wearing today?
Showing proudly, on his wrist is the Edifice Countdown Timer in Black-Yellow stainless-steel strap (EFS-S550DB-1AV). One of his favourite watches from the Edifice Collection, from the design, the function, and deep down to the precision. Timing and accuracy are what it takes to overtaking manoeuvre the others, having a watch that can do more than telling time is always comes in handy in his career.
The bright tone of the yellow makes it even more attractive on his wrist; we can say just by taking a glance at the helmet he designed, that he has a soft spot for bright colours (but the helmet is indeed funky and unique). The watch comes with the chronograph function, date, and countdown bezel, a perfect fit for the racer. We also asked whether he would like to design his watch. He immediately says yes, but that is a matter of the future.
We are proud of you Alex, thanks for sharing the time with us. LWQP Team
Edifice Countdown Bezel Series will be available all nationwide in mid June 2019.