Introducing – SEVENFRIDAY S03/01

The SEVENFRIDAY S3/01 joins the new S-Series on the track. As the first new Series with a square box shape since 2014’s M-Series, the S-Series distinguishes itself with an open work interface and unique animation ring.

read more »

Introducing | Longines Master Collection 2017

As a traditional watchmaking company, Longines has been producing exceptional timepieces since the very beginning. The Longines Master Collection is the perfect contemporary illustration of this concept, as demonstrated by the success of this collection since its launch in 2005.

read more »

Introducing | Mido Belluna Blueray

Elegant round forms and harmonious lines characterise the new Belluna Blueray. Its satin-finished and polished stainless steel case with rose PVD treatment gives it remarkable shine and presents a superb contrast with the deep blue dial. Finely worked with a sunray guilloché-style pattern, it was inspired by the splendid glass dome roof of London’s Royal Albert Hall.

read more »

Introducing | TAG Heuer Link Steel for Men

The famous Link is celebrating its 30th birthday with a masterful makeover! A noticeably larger diameter (41 mm), an understated contemporary design, halfway between a round and cushion shape, all while retaining its signature: the iconic bracelet with its S-shaped links.

read more »

Introducing | MB&F Destination Moon

In the 1960s, science fiction had us flying through the air on hoverboards and our imaginations soared, but we ended up with non-hovering boards with wheels on solid ground. Science fiction promised us 3D TV and engineers delivered, but we took one look, felt queasy and out they went. Science fiction filled our imaginations with elegant ovoid-shaped rockets that would fly us to the moon and beyond. Again engineers delivered, but the rockets, although eminently practical, ended up being straight, uninspiring cylinders.

read more »